
Tata Motors Pushes Affordable EV Battery Subscription
Tata Motors is aggressively promoting its battery subscription plan for affordable EVs, targeting the sub-₹12 lakh market. · The 'Tata EV BaaS' scheme lowers upfront car prices by separating battery costs and charging per kilometer. · This strategy aims to remove the 'EVs are too expensive' barrier, making electric vehicles more accessible to the masses.
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