Okay, so 2025 once again proved one thing. Scale really matters. Big time. The marketplace threw some surprises and some scores shuffled around, however truely, the real energy changed into nonetheless locked inside the fingers of six massive names. By the cease of the year, Maruti Suzuki, Mahindra, Tata Motors, Hyundai, Kia, and Toyota collectively managed nearly 93% of sales. Crazy, proper?
The rest of the manufacturers were basically fighting for scraps.
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Mahindra’s Takeoff
Now here’s a story. Mahindra totally surprised everyone. For the first time ever, it hit second place in overall sales. Yeah, first time in history. Thanks to legacy nameplates and some sharp new launches. Hyundai, which had been runner-up for almost twenty years, got bumped down. Straight up, buyers are all about SUVs now. Mahindra took advantage, capturing 14% market share with its new models and updates. Smart moves, I tell you.
I remember test driving the Thar Roxx last month. Dealer casually says Sir this one doesn’t just get attention, it gets booked too. I laughed. But he was right. Vehicles like Thar Roxx, XEV 9e, BE 6, and XUV 3XO together pushed Mahindra past 100,000 unit sales. Impressive, no? But also, a bit expected if you watch the trends closely.
The Numbers
Check this. Thar Roxx alone sold over 53,000 units. XEV 9e, even though premium, still grabbed 27,000+ buyers. Mahindra grew around 18% year-on-year, and market share expanded by 1.5%. Design, features, timing all worked like magic to turn curiosity into bookings. Meanwhile, other old players were sweating. You could see it at the dealerships. Footfalls were shifting.
Top Leaders’ Performance
Maruti Suzuki still leads. No surprise there. But growth was steadier this year, holding 40% market share. Rivals slowly nibbling away, bit by bit. Tata Motors? Another successful year. Fifth consecutive record-breaking year. Total units sold: 5,87,218. Electric or ICE, they covered it all. Toyota and Kia also gained some ground. Toyota balancing alliance volume models with a premium feel. Kia? Niche opportunities, small but solid wins. Honda, Volkswagen, Renault, Jeep all struggling. Once had momentum, now not so much.
Market Takeaway
Bottom line top 6 still call the shots. Mahindra’s rise, Hyundai’s slip tell you how strong SUVs are now. And buyers? They’re smarter. Not just brand names. Features, pricing, timing all matter. Insider tip numbers online? Meh. Go for a showroom visit. Take a test drive. That’s where the real market pulse shows.
