Friends, here’s a topic that has been making a lot of noise on social media but based on my 10 years of experience in the auto industry, the reality is a bit different. Recently, a video went viral showing a new Tata Sierra supposedly being dropped from a crane from about 50 feet like its body structure was being tested. Many people panicked, wondering how a car could survive such a drop.
Yes you read that right. The dropping car in the video is not the real Sierra. The details in the video don’t match the original Sierra color, headlight setup, side profile, alloy wheel design everything is off. But the truth is that video is AI-generated.
So why did the video go viral?
From my perspective, with the new Sierra in discussion the revival of the 1990 classic people want to see every possible content. Sometimes it becomes hype unintentionally, sometimes people post look how strong it is for fun. On social media, content spreads super fast. I remember a similar case with an EV claiming 200 km real mileage later it turned out the numbers were computer-simulated. This viral Sierra video is along the same lines entertainment, not an actual test.
But the real Sierra safety that’s the real story
Now, talking about the real Sierra. This time the company hasn’t just done showmanship. They conducted a crash-test with two new Sierra SUVs, head-on at about 50 km/h with a 50% offset simulating a real-world collision. The cabin and structure held up impressively.
In this test, the dummy family (driver, front passenger, two kids in the back) were strapped in, and instruments measured everything carefully. The results show the new Sierra’s body is solid, with crumple zones and restraint systems performing well. So if you’re asking Can Sierra survive a 50-feet drop? the answer is: that video is fake. But yes the real-world crash tests by Tata are meaningful. Anyone serious about safety will see that these are the tests that matter.
Why do we fall for social media so easily?
Look, from my decade in the industry I’ve seen it all. When a new model launches, people start hyping it blindly. I remember an EV with a software bug the AC climate control would freeze in the afternoon heat. Customers were frustrated, but social media was still full of picture-perfect posts. Right now, realistic 3D renderings and AI-generated content are easy to make. People mistake it for reality. My advice: pause before believing everything you see.
My take fun vs. trust
Honestly, don’t get overly excited or shocked by a viral video. First, figure out if it’s real or CGI. Social media is made for entertainment, not testing. If you care about actual build quality and safety, check the real-world tests like the new Sierra’s head-on crash test. And yes before buying, visit a showroom, check the color and finish, sit in the seats, feel the build. Don’t rely solely on videos or reels.
My ten years of experience say recognize the difference between myth and marketing. The new Sierra looks genuinely promising. But keep your eyes and mind open.
POLL ✦
Why did the AI Sierra drop video go viral?
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saurabh jha
Saurabh Jha? Man, that guy basically eats, sleeps, and breathes cars. He’s been in the auto game for, what, over ten years now? Real nuts-and-bolts kind of dude, not just some armchair critic. You’ll catch him obsessing over a fresh set of rims one day, then nerding out about turbochargers the next. He’s reviewed probably every car you’ve ever drooled over, hit up all the big auto expos (think Geneva, Detroit, the works), and he’s always chatting up the big shots in the industry. If you want honest, no-BS takes on anything with four wheels, Saurabh’s your guy.