To be honest, Tata has kicked off 2026 with some really exciting offers. Their entire electric lineup is running with different bonuses and incentives. At the entry-level, the Tiago EV is still one of the most accessible EVs in the country, and in January, Tata is offering a green bonus of Rs. 70,000 across all variants. Plus, there’s an exchange or scrappage benefit of up to Rs. 30,000. With loyalty incentives included, total savings can go up to Rs. 1.5 lakh meaning, if you were hesitating, this month looks perfect.
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Model | Green Bonus (Rs.) | Exchange / Scrappage (Rs.) | Total Discount Up To (Rs.) |
|---|---|---|---|
Tiago EV | 70,000 | 30,000 | 1,50,000 |
Punch EV | 60,000 | 50,000 | 1,60,000 |
Nexon EV | 20,000 | 50,000 | 1,20,000 |
Curvv EV – Creative 45 | 2,50,000 | 30,000 | 3,30,000 |
Curvv EV – Other Variants | 3,00,000 | 30,000 | 3,80,000 |
Harrier EV | — | — | 1,00,000 (Loyalty Bonus) |
The Punch EV is even more tempting. The micro SUV gets a green bonus of Rs. 60,000, along with a higher exchange or scrappage benefit of Rs. 50,000. Loyalty incentives are the same as Tiago so total benefits can reach Rs. 1.6 lakh. Honestly, this offer is slightly more attractive than the Tiago, and definitely noticeable for buyers.
The Nexon EV, which is the country’s best-selling zero-emission vehicle, comes with slightly more calibrated incentives. A green bonus of Rs. 20,000 and an exchange benefit of Rs. 50,000 are on offer. Existing Tata EV owners can get a loyalty bonus of up to Rs. 50,000. Total benefits come to around Rs. 1.2 lakh. I remember a personal anecdote during a Nexon EV test drive, I noticed people were initially hesitant about the battery and range, but this incentive package will definitely boost confidence now.
Now, the real headline-grabber the Curvv EV. This coupe SUV is being aggressively pushed in January. Non-Creative 45 variants get a green bonus of Rs. 3 lakh, along with exchange and loyalty benefits taking total savings to Rs. 3.8 lakh. Even the Creative 45 variant gets benefits up to Rs. 3.3 lakh. Honestly, seeing this deal, any buyer’s attention is instantly grabbed. I remember visiting a showroom to check the Curvv EV people were literally walking around discussing the discounts and total savings. Quite an interesting scene.
At the premium end, the Harrier EV follows a different approach. There are no green bonuses or exchange benefits here, only loyalty incentives. Existing Tata EV owners can avail benefits up to Rs.1 lakh, even as ICE owners are eligible for Rs. 50,000. So for luxurious and top class consumers, the focal point is more on retention and brand loyalty.
Also read : 4 New Tata SUVs Coming in 2026 in India – 3 EVs and 1 ICE You Cant Ignore
Honestly, those offers are tempting for buyers in the quick time period and could improve marketplace hobby for Tata as properly. But in the long term, EV consumers have to make choices retaining real-global range, charging community, and software program reliability in mind. The gives are desirable, however keep your expectancies sensible. In my personal opinion, for mass-market models like Tiago and Punch EV, these incentives are the perfect entry point.
