November 2025 is bringing three major SUVs to the Indian market the Hyundai Venue (new generation), Tata Sierra (new generation), and Mahindra XEV 9S electric SUV. Each SUV is creating a buzz in its segment. Let’s find out which one could be the perfect choice for you.
✨ AI Overview
New SUVs Heat Up November Auto Market
Summary generated by AI · Reviewed by Gear Choice Team
Three new SUVs, including the Hyundai Venue, Tata Sierra, and Mahindra XEV 9S, are set to launch.
The new Hyundai Venue, launched November 4, features a sharper design, 12.3-inch curved screen, and Level 2 ADAS.
Despite its premium tech and modern looks, the Venue's smaller engine options may underwhelm some buyers.
November is usually a great month for road trips, but this time the automobile market is getting hotter and not because of the weather. Three new SUVs are about to make their mark: Hyundai Venue (new generation), Tata Sierra (new generation), and Mahindra XEV 9S (electric SUV). Each one is creating buzz in its own segment, but the real question is which one will win the hearts of buyers?
Hyundai Venue: Smart vs Simple
The new Hyundai Venue, launched on November 4, looks sharper, more modern, and almost premium at first glance. The redesigned front and rear, LED headlamps, and the 12.3-inch curved screen inside make it feel like a big step up. This time, Hyundai seems focused not just on looks but also on tech.
It comes loaded with Level 2 ADAS, ventilated seats, wireless Android Auto, and six airbags. Sounds great, right? But honestly, Hyundai’s smaller engines have always left me a bit underwhelmed. The 1.2L petrol and 1.0L turbo petrol are perfect for city driving, but on highways, the car can feel tired. I remember a friend took the Venue on a Manali trip, and on the climbs, it looked like the car was struggling for breath. In short, this SUV is for those who want comfort and features more than raw power. It will definitely give the Kia Sonet and Maruti Brezza a run for their money, especially for tech-savvy buyers. But if you’re looking for pure driving thrill, you might want to think twice.
Tata Sierra: Nostalgia Meets Modern Tech
Coming on November 25, the Tata Sierra is probably the most emotional launch of the season. Remember the 90s Sierra with the big rounded rear glass? Tata has brought back that feel, but with a futuristic touch. The new Sierra packs a triple-screen dashboard, panoramic sunroof, Level 2 ADAS, and a premium interior. A few months ago, I met a member of Tata’s team who told me the Sierra was developed on the Harrier and Safari platform, but they tried to give it an entirely new feel. If that translates well, this SUV could shake up the market.
Photo : Tata Sierra – nostalgic design meets modern tech
A little personal experience I had tried the early Nexon EV versions, and sometimes the screens would freeze. If Sierra faces similar glitches, it could affect buyer confidence. But Tata has improved a lot, and if they get it right, Sierra could become many people’s dream SUV. Engine options include a 1.5L turbo petrol and a 2.0L diesel, offering a balance between power and calmness. The estimated price range is 17–25 lakh, placing it slightly above mid-segment, making it more of a style statement than just another SUV.
Mahindra XEV 9S: The New Electric King?
Now, the most talked-about launch is Mahindra XEV 9S, set for a global debut on November 27. Mahindra seems ready to make a big impact in the electric SUV market. This 7-seater electric SUV features a 12.3-inch triple-screen setup, a 16-speaker Harman Kardon sound system, and a 360-degree camera. Looks impressive, right? The company claims a range of 542–656 km. Honestly, I’m a bit skeptical. The XUV400 had similar claims, but in real-world driving, it barely crossed 380 km.
Photo : Mahindra XEV 9S – the new electric king
A funny incident a few months ago, I asked a Mahindra engineer if the OTA software updates would be reliable this time. He laughed and said, Sir, this time the system won’t glitch. Hearing that made me think they’ve learned from their mistakes. If they deliver, the XEV 9S could genuinely set a new benchmark in India’s EV market.
if I had to choose between the three, I would lean towards the Tata Sierra. The reason being that it offers both a touch of nostalgia and new technology. The Hyundai Venue looks good and is packed with features, but it doesn't offer a heartwarming experience. The Mahindra XEV 9S is fun and futuristic, but how it will perform on real roads is hard to tell without a test drive.
I believe that before buying this SUV, it's important to test drive it yourself. All of them shine in the showroom, but the real fun and confidence of a car comes only from holding the steering.
Gaurav Jha is a seasoned automotive journalist and digital media expert with a passion for new technology, electric vehicles, and unbiased product reviews. As the founder of GearChoice.in, he aims to empower readers with transparent, well-researched information about the latest cars, gadgets, and mobility trends.