Citroën India has officially opened bookings for two new variants the Aircross X Max Turbo 5-Seater and the C3 Live (O). Both models will be available strictly on a bookings-only basis, meaning production will be fully aligned with confirmed customer orders. In short, the old first come first served approach is gone; everything now runs based on confirmed bookings.
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Aircross X Max Turbo 5-Seater Comfort-Focused
The Aircross X Max Turbo has been brought as a consolation-orientated configuration of the Aircross range. It features a 5-seat format with 60 mm more space inside the 2nd row for added legroom, making it extra cushty for rear passengers. The rear additionally comes with a centre armrest with integrated cupholders and a three-step reclining seatback.
Colour options encompass Polar White, Deep Forest Green, and Perla Nera Black, while the indoors functions Fauve Dark Brown upholstery. The guide transmission variant starts offevolved at Rs. 12.41 lakh (ex-showroom).
C3 Live (O) Value-Oriented and Feature-Packed
Alongside it, Citroën has launched the C3 Live (O), a value-oriented variant positioned below the higher trims. It comes with over 10 added features, including leatherette seats, a 10.1-inch touchscreen infotainment system with Android Auto and Apple CarPlay support, built-in speakers, rear-view camera, chrome-accented fog lamps, full wheel covers, body-side cladding, and wheel-arch cladding.
This variant is available exclusively in Perla Nera Black and is priced at Rs. 5.49 lakh (ex-showroom).
Booking-Led Production A New Approach
Citroën is now producing select variants strictly on a booking-led approach. This means dealers won’t hold random stock. Inputs from retail trends, digital customer sentiment, and dealer-level insights will guide variant creation and production planning. The benefit is that buyers get clearer delivery timelines, and the brand can quickly respond to real demand.
Kumar Priyesh, Business Head and Director, Automotive Brands, Stellantis India, stated Under the Citroën 2.0 strategy, we listen to clients, act fast, and build what they need. By shifting to a booking-led mechanism, we are able to align ability with actual demand, sharpen our portfolio, and produce stronger fee to clients.
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The Aircross X Max Turbo (5-seater) and C3 Live (O) are the first outcomes under this approach. Rolling actions are planned, and we will remain agile to demand signals. In short, Citroën is combining quirky style, comfort, and value in India, and these two new variants are the first step in that direction.
