Citroen has quietly done something right. No flashy launch, no big marketing drama. Just a couple of new variants for the Aircross X and the C3. And honestly, these are the kind of changes that should have happened much earlier.
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Aircross X Max Turbo 5-seater a missing piece finally added
Until now, the Aircross X five-seater story felt incomplete. You had the You and Plus trims, but if you wanted the fully loaded Max version, you were forced into the seven-seater. I have lost count of how many times I have heard buyers say, I do not need the third row, I just want the features.
That exact gap has now been filled with the Aircross X Max Turbo 5-seater. Priced at Rs 12.41 lakh ex showroom and offered with a manual gearbox, it sits just below the Max Turbo 7-seater that costs Rs 12.8 lakh. Same engine, same trim feel, just fewer seats.
From a driving point of view, the Aircross has always been about comfort. The suspension works well on broken roads, and in a five-seater layout the balance actually feels better. If you never planned to use the third row anyway, this variant makes the decision much easier.
C3 Live O: the base variant no longer feels bare
The C3 Live trim always felt a bit too basic for Indian buyers. The car drives well, the ride quality is genuinely good, but the feature list used to disappoint the moment you sat inside. I still remember a customer asking at the dealership if a touchscreen could be fitted later. That question said everything.
With the new C3 Live O variant, Citroen has finally added the basics people expect straight from the showroom. At Rs 5.49 lakh ex showroom, you now get a 10.1-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, speakers, a rear view camera, chrome accented fog lamps and wheel covers.
This is not a luxury package, but it covers everyday needs. More importantly, it saves buyers from immediately running to the aftermarket for things that should have been factory-fitted in the first place.
Also read : Citroën Aircross X Max Turbo 5-Seater & C3 Live (O) Launched in India Starting at Rs. 5.49 Lakh
An insider take this is about fixing choices, not products
Looking at these updates closely, the strategy is pretty clear. Citroen is finally paying attention to variant planning. The Aircross X Max Turbo 5-seater targets buyers who want features without unnecessary seats. The C3 Live O targets budget buyers who still want a modern cabin experience.
The cars themselves were never the real problem. The gaps in the line-up were. These new variants fix some of those gaps. Brand awareness and service reach are still areas where Citroen needs to push harder, but moves like this show that the company is listening. Simple truth. This is not a game-changing launch. But these are practical, ground-level updates that make the cars easier to recommend. And in the Indian market, sometimes that matters more than big promises.
